Are You Oblivious to the Gold Around You?
What could be your easiest and most profitable promotion may be lying there, right under your nose.
It seems that nearly every small business owner I talk to is constantly looking for new customers. Despite the fact that more emphasis should be put on your existing clients than finding new, there is a formula you can follow to attract more than enough new ones.
First, open your eyes! As much as I personally dislike all the negativity in most newspapers, there are hundreds of potential story ideas and promotional themes you could use.
What does it take?
VERY LITTLE!
Here are some headlines from my local paper today:
Total smoke ban on Tories’ agenda
Good as Golden – Globes set stage for Oscar showdowns “Meryl Streep won her sixth Golden Globe, this one as best actress in a musical or comedy for The Devil Wears Prada.”
Flames riding gusher of support thanks to hot economy.
Read more..

